About Us

I'm Joanne and I always had a passion for baking but my life changed after I started Simply Cupcakes in my home in 2007. I was retired after 30 years as a Pediatric RN and I loved to bake but had little money to start a business and no business experience. My husband, Ken and I started very small at the local farmer's market and the business grew. 

  Two years later, I opened my first store and hired 7 bakers with me as Head Baker and Ken counting the money :) That store also baked for two satellite stores while doing  2-3 cupcake weddings a week and we often baked over 1000 cupcakes a day. 

Three years in a row Tripadvisor rated us the #1  restaurant in Naples, Florida out of 700, we had 150 five star reviews and we sold only cupcakes! The link to the video of our first store is on this page.

  I made a commitment to pass on what I had learned to others  who share the same dream of owning their own cupcake / baking business. After 10 years, I sold my Naples' store to devote all my time to training others to start their own. In the past ten years, Simply Cupcakes has helped over 480 locations worldwide start their home baking business and some of them have opened cupcake retail stores. 

  Starting a cupcake business is not hard when you have help and guidance. My husband, Ken and I will be your mentors and be with you every step of the way. It will be your business and you can build it the way you want using the Simply Cupcakes name or one of your own. Most important is that you will never be alone! 


At Simply Cupcakes, we believe that everyone should have the opportunity to pursue their passion for baking. Our mission is to provide comprehensive training and support to aspiring bakers, empowering them to start and grow successful home baking businesses. With our experienced instructors, hands-on learning approach, and industry insights, we're here to guide you every step of the way.

  You can do it. We will help !